What is Big Data?

Big Data is made up of other large data sets which cannot be analysed with traditional processing applications, due to its size and complexity.

Elmhurst Digital uses its expertise to help companies capture and consolidate Big Data for easier analysis.


Big Data is extremely useful for companies because it allows them to view trends and associations that provide invaluable business insights. When harvested correctly, these data sets can transform the way businesses perform.

In the words of PayPal co-founder Max Levchin: “The world is now awash in data and we can see consumers in a lot clearer ways.”


An example of effective Big Data capture and analysis is when the energy efficiency data of around 15 million homes in England Wales was made ‘open data’ by Government. The data needs interpreting and can be used for many potential business goals, but once layered with other information a business holds the data becomes a vital edge on competitors.

Which house needs loft insulation? Which home needs a new boiler? Which home is south facing and doesn’t have a conservatory…? The data list can be interrogated again and again to produce a number of different insights.

Optimise your data sets

Gain meaningful insights from your own data sets with Elmhurst Digital’s specifically designed tools.

To find out how Big Data can benefit your organisation, get in contact with the contact form to the right.